Dianpingm, the China’s leading ratings and reviews service, rolls out food delivery service in Shanghai after one month of beta testing. It covers more than 3000 restaurants in the city. Users can choose dishes on its website or through mobile apps. The updated Android app is live now while the iOS version is waiting for approval.
After having input ten years into the ratings and reviews platform, Dianping finally began moving further. The company decided to expand from offering information only to services in vertical sectors such as wedding, hotel booking and food ordering.
Online food ordering market, generally considered a big market anywhere around the world, hadn’t been explored much in China until recently. Venture capital has rushed into this sector. Etaoshi, Ele.me and a couple of more received large amounts of funding. Meituan, Dianping’s direct competitor in group-buying, also released one recently. Alibaba has Taodiandian, a food ordering service redesigned from its local lifestyle info service. It is expected there will be a war starting this year.