The ten-years-old Dianping started from ratings and reviews. But now it wants to be the China’s Tripadvisor in the hotel booking sector, according to a recent internal email Zhang Tao, CEO of the company, sent to employees (The full email in Chinese).
In the email he said 2013 was the year the company grew the fastest and changed the most. He claims Dianping’s group-buying market share in the first- and second- tier cities rose to the top in the year. Dianping plans to expand its group-buying business to third- and fourth-tier cities in 2014.
Meituan, a group-buying only service, claimed it was the No. 1, with around 50% share, when it comes to the national group-buying market. It is reported that Meituan turned profitable last year.
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