Mobile gameplay recording and sharing solution developer Kamcord announces USD7.1 million funding in Series A, led by TransLink Capital. Existing investors Innovation Works, XG Ventures, and Mark Williamson also joined this round. Apart from SV Angel, most new investors introduced this round are from Japan, DeNA (social game company), KLab (online gaming company), and M&Y Growth Partners.
Prior to this round the company had raised USD2.5 million from investors that also include Asian ones such as Tencent and Innovation Works.
It’s no surprise that a mobile gameplay video sharing service like Kamcord is attractive to Asian investors, for online gaming, more recently mobile gaming, has been one of the most popular and profitable Internet services across Asia. That’s also why Kamcord, based in the US, would expand to Asian markets. The company found huge demand for game recording and shareing in China after a visit earlier this year and has launched a Chinese version.
Kamcord offers SDKs for mobile games to enable users to record and share gameplay videos onto various social services. From Kamcord’s own app, users can watch videos from those games in one place.
Since last update of its offerings, Kamcord’s solutions for iOS and Android have now allowed for sharing recorded videos onto WeChat, China’s most popular mobile messaging app which is developed by Tencent, and LINE, one of the most mobile messaging apps across Asia.
While watching and sharing video clips are fun for users, for businesses, such as game developer, Kamcord hopes to help them engage users or encourage downloads through video sharing and watching. Kamcord is seeing 30% of its app users click to download games everyday.
Kamcord claims there are over 3 billion videos that have been recorded with it solutions since its launch in 2012. Now 1 video clip is shared every 2 seconds with Kamcord.