There’s no doubt now that Zynga is one of the most powerful online gaming houses in the world right now. Cityville alone has over 100 million users  and they are becoming incredibly profitable at a staggering pace. A Forbes post, reported that Zynga expects to reach US$1.8 billion in revenue with a profit of US$630 million in 2011. With some of the globe’s heavy hitting investors such as Peter Thiel (PayPal founder), Reid Hoffman (LinkedIn founder), Yuri Milner (DST founder) and Andreesen Horowitz, Zynga is a serious force to be reckoned with. It is speculated the company is attempting to raise US$500 million, equating to a valuation of US$10 billion.

Andy joined Zynga after they acquired his social gaming company XPD Media in May 2010. At a recent Innovation Works talk on gaming, he presented his tips for developing a successful game company.

Here’s a summary

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.