Getting folks to check into apps is hard. But what would happen if we could automatically check into events – like TV shows – automatically? Today at TechCrunch Disrupt Beijing, a Chinese team is trying to take the check-in business into a whole new level.

Founded in September 2011, Yuwan is an application that lets TV viewers check into their favorite TV programs or even commercials and then share them on social media platforms such as Sina Weibo.

The Beijing-based startup employs an unique SoundPrint technology to record, analyze and label TV programs. That’s how the app can recognize what you’re currently watching as it “listens” to your TV set.

The Yuwan team said that television penetration in China is over 97% while TV programs-related discussions are amongst the top-five trendy topics on Chinese social media. But for a long time was no such thing in China that allowed coach potatoes to share and comment on shows they love and watch together.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.