We first wrote about the Tips for luxury brands doing eCommerce in China back in August 2010 as we predicted it’s going to be a trend. We now see a few sites offering eCommerce for luxury products, such as VIPShop, Xiu, 163’s Shangpin etc. They are now the favorites for VCs as the market is expected to hit 16 Billion Yuan by this year.
This trend has been caught up in Vietnam.
While cloning a group buying website is hype in Vietnam with nearly 100 Groupon clones in the market, a new online shopping destination in Vietnam is trying a different way. Brandsfavor, a member only private shopping club where Vietnamese fashionistas can buy branded fashion, accessory products up to 70% off retail prices, is launched.
Founded by a team of experienced fashion and technology professionals, Brandsfavor is the first online private shopping club in Vietnam selling international fashion, accessory brands exclusively to members at privileged prices with premium delivery and customer services. All sales are event based, last from 2 to 5 days, members will receive the email notifications when campaigns start.
According to Jason Vu, one of the co-founders, Brandsfavor merchandising team works with local dealers, distributors of international brands to find best deals for members. For brands not yet available in Vietnam, Brandsfavor buyers will source from suppliers in Europe and the US.
Jason believes that Brandsfavor’s model could create new sales and marketing channel benefits both customers who can buy branded products at good prices and retailers can clear excess inventory and reach new customers.