Kakao Talk and Line’s latest financial results epitomized the success of building profitable business upon mobile messaging platform. In-game purchases contributed more than half (about 53%, or US$ 53.7 million) to Line’s revenue in Q2 of this year while KakaoTalk announced earlier this year that its game platform generated US$ 311 million for the first half of this year. It seems Asian messaging services now find a new and rosier revenue source in addition to the ‘traditional’ sticker business.

China’s WeChat followed suit and launched its own game platform couple months ago with later introduction of five titles that basically all made it to the Top 1 place under China Apple App Store’s game category.

To date WeChat has launched four titles ranging from match-3 (Tiantianaixiaochu), musical (Jiezou Dashi) to endless running game (Tiantian Kupao), which was said to cash in US$ 16.38 million in the first month after its debut, according to sources from its developer. Tencent expects WeChat to pump up US$ between 818 and 981 million (between RMB 5 and 6 billion) by next year.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.