The ever-growing online shopping market in China helped transactions on the past Nov 11th, the annual online shopping day created by Alibaba, reach a record high. Nearly 6,000 people in wealthy areas of China spent more than RMB 1 million (about $164,000) each on Taobao platforms in 2013, as buying cars, land-use rights, expensive vacations on Taobao became available in the year.

Alibaba released a report on Alibaba Group’s Taobao Marketplace, Tmall and group-buying service Juhuasuan this year. Here are some interesting findings from the Alibaba report,

Fathers were becoming more involved in purchasing infant and maternal items from Taobao platforms. Men accounted for 44 percent of all transactions in this category, up from 32 percent last year.

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