We discussed on why increasingly more Chinese tech companies test the water of overseas markets. In 2013, they must feel more encouraging as there were several more successful cases. Sungy Mobile, an Android launcher and app developer with 70% users from overseas, went public on the NASDAQ. Another Chinese company that launched IPO in the US in 2013, online retailer LightIntheBox, has a majority of orders from outside China. IGG, an online gaming company that went public in Hong Kong, isn’t known as a Chinese company in many markets. Keyboard app TouchPal announced 100 million users, most being overseas.

Chinese mobile app developers spent 151% more with AppFlood, a global mobile advertising network, in the March – September 2013 period. In September, Chinese developers for the first time spent more on AppFlood than their peers in the U.S. — It must have something to do with the fact that AppFlood is founded by Chinese. But you can see from the image below that the spend by Chinese developers soared in the second half of 2013.

For Chinese developers, joining a platform like AppFlood is for users overseas. It’s no wonder only 0.6% of the total ad spend was for acquiring domestic users in the third quarter of 2013. One third of the total was for Asian users and 22% for Middle East market in the quarter.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com