After landing in Shanghai for a trial period started last August, the U.S. car rental service Uber is officially launched in Shanghai today.

To localize their service for Chinese market, Uber released a new Chinese name “优步” (a great step forward in Chinese). More importantly, it adds AliPay as a form of payment and just as ondemnadly provides various discount coupon codes in the US, the same way uber has also launched multiple discount codes to get people more interested in the app. This means that Uber users can pay via one of China’s most popular third-party payment systems in RMB. Uber used to charge only in U.S. dollars via credit cards in Shanghai when it first landed in the city. But AliPay is currently only available for iOS users. An another interesting localization move for the company is that its users can book lion-dancing service, a popular activity for Chinese to celebrate the Lunar New Year, on Uber’s platform during the Spring Festival.

As a car-booking service platform which does not run car companies itself, Uber cooperates with licensed Chinese car rental services and shares revenues with them. For its Chinese cooperators who usually provide luxury car service for hotels, Uber helps them to increase the efficiency and fill in the down time in a bid to utilize car resources more efficiently, according to Allen Penn, APAC CEO of the company. Uber’s Shanghai partner is Chenghuan Mobile Leasehold.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.