Dianping, leading Chinese local lifestyle information and trading platform, will offer marketing and promotion services to merchants on various links of the wedding business chain by leveraging its wedding channel.

Dianping’s wedding channel currently provides wedding services in 12 categories like wedding ceremony, photography, wedding feast, wedding clothes, etc. Around 1,000 merchants have settled on the platform.

According to investigation conducted by Dianping, the market size of Chinese wedding industry is expected to hit more than 800 billion yuan ($130.54 billion) this year, and this figure does not include derivative consumptions, said Li Jing, co-founder of Dianping.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.