Dianping, leading Chinese local lifestyle information and trading platform, will offer marketing and promotion services to merchants on various links of the wedding business chain by leveraging its wedding channel.
Dianping’s wedding channel currently provides wedding services in 12 categories like wedding ceremony, photography, wedding feast, wedding clothes, etc. Around 1,000 merchants have settled on the platform.
According to investigation conducted by Dianping, the market size of Chinese wedding industry is expected to hit more than 800 billion yuan ($130.54 billion) this year, and this figure does not include derivative consumptions, said Li Jing, co-founder of Dianping.
Backed by 90 million monthly active users, this platform may enjoy an upper hand in competition against rivals in attracting users, especially after Tencent takes a 20% stake in Dianping, a deal which enables Dianping to take advantage of Tencent’s user base, social and other resources.
image credit: Dianping