Dianping, leading Chinese local lifestyle information and trading platform, will offer marketing and promotion services to merchants on various links of the wedding business chain by leveraging its wedding channel.

Dianping’s wedding channel currently provides wedding services in 12 categories like wedding ceremony, photography, wedding feast, wedding clothes, etc. Around 1,000 merchants have settled on the platform.

According to investigation conducted by Dianping, the market size of Chinese wedding industry is expected to hit more than 800 billion yuan ($130.54 billion) this year, and this figure does not include derivative consumptions, said Li Jing, co-founder of Dianping.

Dianping is not alone in this area of China, a similar wedding service 591wed just secured tens of millions of capital injection last year.

Backed by 90 million monthly active users, this platform may enjoy an upper hand in competition against rivals in attracting users, especially after Tencent takes a 20% stake in Dianping, a deal which enables Dianping to take advantage of Tencent’s user base, social and other resources.

Started as a ratings and reviews platform, Dianping expanded to other vertical sectors in recent years, such as hotel booking, food ordering and food delivery.

image credit: Dianping

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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