WeChat has rebuilt the self-advertising system for public WeChat accounts and was beta launched yesterday. The previous one that debut in early this year was built by the team of GDT, the advertising system used on Q-zone and other social platforms of Tencent’s.

It’s unknown why WeChat would build a new one — There’re speculations on international politics though, as GDT is under another business group.

Similar to the previous one, image/ text link ads are shown at the bottom of a message sent to subscriber. Currently only WeChat accounts that have integrated WeChat Payment, businesses who are able to accept payments on WeChat, that can buy ads.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com