China’s high-speed increase of e-commerce industry in the past decade seems to drawing to a close in recent years. According to report released by China e-Business Research Center, Chinese e-commerce volume sales increased by 43.9% YOY from 754.2 billion yuan (around US$123 billion) in H1 2013 to 1.08 trillion yuan in H1 2014. The whole-year sale is expected to reach 2.78 trillion yuan.

China’s E-commerce Market Size (2009-2014)

As competitions in Chinese e-commerce battlefield become fiercer, domestic e-commerce retailers are trying hard to snap up more market shares by exploring business opportunities in lower-tier cities, launching large-scale shopping activities, cooperating with offline stores, etc.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.