WeChat

Two months ago WeChat launched an API for activity-tracking wearables that enables developers to build functions and features on top of WeChat Public Account system (Developers are able to build sophisticated features for their WeChat public accounts). Users will be able to check activity data or interact with their gadgets through a WeChat public account.

The advantages of leveraging the WeChat platform include (1) users don’t have to download a separate app, (2) some social features made available by WeChat may increase user engagement, etc.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com