China’s beauty market grew 13% to 162.5 billion yuan ($26.4 billion) in 2013 along with Chinese people’s growing concerns about personal appearances. As more and more shoppers started to buy beauty products online, their purchasing target is expanding from beauty products to beauty services offered by offline stores.

O2O beauty service Beauty Plus has received 8 million yuan (US$1.3 million) of angel investment from Qinjiang Capital and Andrisen Capital.

Founded in April this year, Beauty Plus is an O2O e-commerce platform that sells beauty services from various offline institutions like beauty salons, barber shops, manicure shops, Yoga and postpartum recovery clubs. The site has attracted over 1,000 offline beauty service merchants, but it now only operates in Shenzhen.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.