Chinese e-commerce giant Alibaba is planning to sell a new Tmall Box at the upcoming Singles’ Day sales promotion gala on Nov. 11, according to people with knowledge of the matter. The set-top box is expected to retail at RMB399 (US$65) during the sales event, down from the original price of RMB798.

The new product has recovered from setbacks by the state regulations which precluded the Tmall Box from streaming online video from providers like Youku and Sohu to TV. I got a chance to take an early peek at the long-awaited device and see how it handled.

Unlike the first generation of the product which was a typical “box” with chamfered edges, Tmall Box 2 adopts an elegant unibody design with a silver base stretching to the upper part of the device as silver stripes. The rest of the cover is a white or champagne plastic frame with the Tmall logo on it. The box itself is a light and portable device weighing just 244 grams and measuring 118×111×26.8mm.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.