Chinese e-commerce giant Alibaba Group has made a new investment in OUYA, an U.S. game console manufacturer and open game platform for television. The investment comes to US$10 million according to a WSJ report, though the Santa Monica-based startup declined to comment.

OUYA is best known for releasing an Android-powered video game console in a highly successful Kickstarter campaign in 2012. In recent years, the company has started to shift its focus from hardware to licensing its games to other devices and manufacturers.

Through this deal, OUYA will bring its gaming platform and game library to Alibaba’s YunOS system, a forked version of Android which powers the company’s Tmall set-top boxes and other third-party devices. OUYA has over 1,000 games built for the TV and nearly 40,000 developers, said OUYA CEO Julie Uhrman.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.