Chinese developer Meitu has apps in 510 million mobile devices and 800 million registered users (with 180 million monthly active users) of whom 70% are young women as of January 2015. Available in more than two dozens languages, around 10% of Meitu’s users are from outside mainland China, including Greater China, Europe and the Americas, according to Wu Hongxing, Meitu founder and CEO.

Starting off with a PC-based professional photo editing tool, Meitu got traction on mobile with its flagship photo editing and sharing app Meitu Pic (Meitu Xiuxiu in Chinese). This now has over 400 million users, and is one of if not the most popular photo editing apps in China. Competitors including Camera360 (with over 400 million users) and Baidu Motu, an app from the Innovation Works’ incubation program which Baidu acquired in 2011.

Other photo-related apps by Meitu, such as Beauty Camera (for selfies, with over 90% of users being female), POMELO (photo effects and filters) and PosterLabs (creating posters from photos), are also widely popular in China.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com