Asia has the world’s fastest growing population of social media users, which also makes it a difficult market to navigate.

As regional social media sites fold, new giants rise up to take their place, often in a completely different medium or format. For those looking to tap into burgeoning social media communities for commercial purposes, this poses a challenge. It’s a challenge that Hong Kong-based startup Lamplight Analytics wants to tackle head on.

“The days of ‘Weibo and WeChat in China, Facebook and Twitter everywhere else are long gone if they ever really existed at all,” Lamplight COO Fergus Clarke told Technode. “Indonesia is a good example for this. Jakarta is the biggest city globally for Twitter, while WeChat’s user base is growing at something like 900%.”

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.