Baifendian, a big data-based recommendation provider, revealed that it has secured 400 million RMB ($62.67 million USD) in series D funding led by Everbright Securities, pushing the startup’s total financing to around $105 million USD. Previous investors include IDG Capital Partners, East Sky Investment and Mingxin China Growth Fund.
The funding received this time will be used to improve product and technology, talent recruitment, marketing and infrastructures, said Su Meng, board chairman of the company.
Along with the funding news, Baifendian launched BD-OS, a platform that should make getting started with big data analysis and visualization quite easier for enterprises.
Founded in 2009, Baifendian is a Chinese recommendation engine specializes in analyzing customer’s preference, providing integrated optimization solutions for enterprises through in-site traffic conversion and business intelligence analysis.
The company now provides services to more than 2,000 enterprises clients include Huawei, TCL, Yihaodian.com, China Telecom, covering the fields of manufacturing, finance, e-commerce and telecom.
Baifendian recently stroked a strategic partnership with HP to integrate BD-OS into HP’s existing big data solution.
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Image credit: Baifendian