Baifendian, a big data-based recommendation provider, revealed that it has secured 400 million RMB ($62.67 million USD) in series D funding led by Everbright Securities, pushing the startup’s total financing to around $105 million USD. Previous investors include IDG Capital Partners, East Sky Investment and Mingxin China Growth Fund.

The funding received this time will be used to improve product and technology, talent recruitment, marketing and infrastructures, said Su Meng, board chairman of the company.

Along with the funding news, Baifendian launched BD-OS, a platform that should make getting started with big data analysis and visualization quite easier for enterprises.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.