K-pop or Korean pop culture has exploded worldwide following the success of highly popular figures including Psy. The multi-million dollar industry has even managed to draw academic focus.

In a demo day hosted by SparkLabs on Saturday in Seoul, Korean startups showed off exactly how influential the K-pop phenomenon is now becoming in early-stage tech. SparkLabs is based in several startup hubs including Silicon Valley, Tel Aviv, Seoul and London.

“This 6th batch was at an earlier stage than prior classes. It took more engagement and guidance from us, but it was also more enjoyable for us to work with them,” stated Sophia Choi, Senior Associate at SparkLabs.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com