Smaato, San Francisco-based real-time ad tech platform, announced this Friday that they have reached an agreement with China’s Spearhead Integrated Marketing Communication Group for a full acquisition valued at $148 million USD.
According to a company statement, the deal, which is still subject to final regulatory approvals, will be conducted through an M&A fund backed by one of Spearhead’s fully-owned subsidiaries.
As one of the world’s leading real-time bidding and supply side platforms (SSP) for mobile advertising, the 11-year-old startup claims to have a combined reach of more than one billion mobile users.
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