Chinese tech giant Baidu, operator of China’s most popular search engine, plans to release its own sales indices that they say will provide evidence of box office fraud before official figures are released.

Drawing on mapping query data, the positions of their users, the 25 billion location requests they enter, and the Wi-Fi hotspots they log into, Baidu said they are able to actively track the number of people actually watching movies in cinemas.

When movie producers buy out shows to boost ticket totals, the company can draw on its real-time data to verify the number of people attending film showings.

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China Film Insider

China Film Insider is a trade publication that reports on the relationship between China’s film industry, Hollywood, and the rest of the world. It is a news website dedicated to bridging the gap of understanding...