Months after opening for beta tests, Tencent announced today more details about its long-awaited mini-app (小程序) feature. Zhang Xiaolong, Tencent Senior Vice President and the “Father of WeChat,” disclosed at the WeChat Open Class that the new feature will be released on January 9th.

At the beginning of the year, Zhang Xiaolong defined mini-apps as “. . . apps that you don’t need to install, you can open them simply by searching or scanning them, which accommodates a ‘delete after use’ habit.”

What will Mini-Apps Look Like?

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.