WeChat’s Long-Awaited Mini-Apps to Go Live on January 9th [Updated]

Months after opening for beta tests, Tencent announced today more details about its long-awaited mini-app (小程序) feature. Zhang Xiaolong, Tencent Senior Vice President and the “Father of WeChat,” disclosed at the WeChat Open Class that the new feature will be released on January 9th.

At the beginning of the year, Zhang Xiaolong defined mini-apps as “. . . apps that you don’t need to install, you can open them simply by searching or scanning them, which accommodates a ‘delete after use’ habit.”

What will Mini-Apps Look Like?

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