Editor’s note: Tencent revealed its 2016 WeChat Data Report last week, giving a wide array of WeChat statistical data and analysis. Matthew Brennan, CEO and founder of China Channel, has summarized some of the most interesting information. A version of this post first appeared on China Channel’s WeChat account.

Here are some highlights from the report:

[Editor’s note: Baidu also released a report earlier this year. They revealed the top destination for Chinese travelers was Taiwan and the top destination city was Tokyo. According to Key Account Manager of Baidu Jason Zheng, male travelers preferred visiting North America, New Zealand and Australia, because they like to go see natural scenery; female travelers preferred South Korea, Japan and Europe, because they like to go shopping and enjoy the historic buildings in Europe.]

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com