Mobile video is second only to social media in terms of monthly active users (MAU) in China, and with its growth rate more than double that of social, the fast-diversifying sector of mobile video looks set to soon pass the 1 billion mark and challenge social for the top spot, according to a report by data collators QuestMobile (in Chinese).

While the recent Penguin Intelligence report focused on the continued growth of WeChat’s reach into every aspect of life, QuestMobile’s “Mobile Internet Spring 2017 Report: Let’s Talk About a Country of Apps with 1 Billion+ Users” proves there is plenty more happening on mobile, with video a standout success.

Adding together online video content, live streaming, and short videos, the category grew 35.6% year on year in March to almost 920 million MAU. There was an increase of over 12 million users just from February to March, more than the entire population of Belgium.

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Frank Hersey

Frank Hersey is a Beijing-based tech reporter who's been coming to China since 2001. He tries to go beyond the headlines to explain the context and impact of developments in China's tech sector. Get in...