China Tech Talk 10: [Interview] Influencers in China and the future of brands with Elijah Whaley

1 min read
John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:
  • Why big ad agencies are failing to keep up
  • How content is being democratized
  • Why Taobao is dominating live streaming
  • How influencers are building the brands of the future
  • Why it’s better not to focus on viral content (hint: being a successful influencer isn’t easy)


Podcast information
China Tech Talk is a TechNode x ChinaChannel co-production

Check out this episode!