John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:
  • Why big ad agencies are failing to keep up
  • How content is being democratized
  • Why Taobao is dominating live streaming
  • How influencers are building the brands of the future
  • Why it’s better not to focus on viral content (hint: being a successful influencer isn’t easy)

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China Tech Talk is a TechNode x ChinaChannel co-production

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John Artman

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...

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