John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about:
  • Why big ad agencies are failing to keep up
  • How content is being democratized
  • Why Taobao is dominating live streaming
  • How influencers are building the brands of the future
  • Why it’s better not to focus on viral content (hint: being a successful influencer isn’t easy)


Podcast information
China Tech Talk is a TechNode x ChinaChannel co-production

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John Artman, outgoing EIC of TechNode

John Artman

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...

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