China Tech Talk 10: [Interview] Influencers in China and the future of brands with Elijah Whaley

• Why big ad agencies are failing to keep up
• How content is being democratized
• Why Taobao is dominating live streaming
• How influencers are building the brands of the future
• Why it’s better not to focus on viral content (hint: being a successful influencer isn’t easy)

Links

• John Artman: Rules for Weibo KOLs shed light on Alibaba-Tencent tensions
• Eva Yoo: Lessons from failed influencer campaigns in China
• Eva Yoo: 3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing
• How to leave an iTunes review

• John Artman, @knowsnothing, TechNode
• Matthew Brennan, @MattyBGoooner, ChinaChannel

• iTunes
• RSS feed
• Music: “Theme from Penguins on Parade” by Lee Rosevere, Music for Podcasts 3

Check out this episode!