Editor’s note: A version of this by Lauren Hallanan first appeared on the PARKLU blog. PARKLU  is a digital platform that helps brands find, collaborate, and engage with China’s social influencers. Lauren lived in China for 8 years where she developed a large fan base.

Weibo Stories function is an exciting addition to the platform that Sina-Weibo is heavily promoting. However, it is still in its early stages in terms of reach and engagement, and a bit unoriginal. As more users start understanding how to utilize and incorporate stories into their content mix, should we bet on it taking off?

Our answer is yes. Let’s look as some issues Stories has to overcome before getting to why it has a ton of potential.

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