The Korean regional pitch competition of TechNode’s Asia Hardware Battle was held in Seoul, South Korea on August 28th at D.CAMP. With this year’s theme of “creative innovation and new energy”, ten Korean hardware startups were selected after the preliminary selection pitched their business projects to our judges.

The winner of the Asia Hardware Battle regional pitch competition in Korea was Pium, smart scent diffuser, and the team will be one of the 15 teams going to Shanghai to fight for the championship in the final battle. Second place went to Huinno while third place went to Lululab.

South Korea is home to startups armed with high technology, with the influx of seasoned professionals from conglomerates like Samsung, LG. Based on data from 2016, 5 booming startup sectors in South Korea were O2O, fintech, multi-channel network, healthcare, and beauty, and we could definitely see these booming sectors also reflected on Asia Hardware Battle’s winning teams.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com