Editor’s note: This was contributed by Steve Yang, co-founder and Marketing Director for Grizzly Panda Media, a digital marketing agency helping foreign companies establish themselves in China.

Jack Ma is on a mission, a mission to sell the “China Dream.” On September 25 Alibaba Group hosted their Gateway 17 event in Toronto, Canada, with feature speakers Jack Ma, Canada’s prime minister Justin Trudeau, and a fireside chat with Laurent Potdevin, current CEO of Lululemon, a Canadian venture that’s seen some success in China.

But of course, this wasn’t Alibaba’s first Gateway 17 event in the West. Just little over 3 months ago, Alibaba hosted the same event in Detroit and even Martha Stewart came for a fireside chat on the topic of “Exporting the Martha Stewart Lifestyle”.

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TechNode Guest Editors represent the best our community has to offer: insight and perspective on how technology is affecting business and culture in China