China’s largest shopping craze Double 11 (aka Single’s Day) is set to kick off on November 11th, and the country’s e-commerce giants Alibaba and JD are preparing to get the most our of consumers’ pockets.

Single’s Day this year marks the one-year anniversary of Alibaba’s “New Retail” strategy launch. For JD, this time will be its first Single’s Day shopping spree after JD’s CEO Richard Liu proposed the idea of “the forth retail revolution.” As the two giants are getting ready for Double 11 (双十一), they have rolled out a slew of new strategies. Here are some highlights.

Alibaba this year sheds a heavy light on the high-end luxury sale—a vertical that can bring in huge revenue. Alibaba’s Tmall has reached strategic partnerships with international fashion luxury brands, such as Jason Wu, Opening Ceremony, Robert Geller, as well as some domestic brands like HLA and Anta, just to name a few.

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Timmy Shen

Timmy Shen is a technology reporter based in Beijing. He's passionate about photography, education, food and all things tech. Send tips and feedback to timmyshen@technode.com or follow him on twitter at...