Tantan, the Chinese app most comparable to Tinder, hopes to solve China’s growing problem of too many singles.

“There is a serious lack of opportunities for China’s young singles to make new friends. And this problem is much bigger than that in the west,” says Tantan’s founder and CEO Wang Yu at TechCrunch Shanghai. “In Sweden for example, there are parties almost every day starting at junior high school. People go clubbing over the weekend. They have more spare time, so they can meet people on various occasions. But China doesn’t have such pickup culture. College students basically have no parties and rarely go clubbing. They are too busy, so almost don’t have ways to meet people offline.”

Tantan believes it has found a way to tackle the Chinese dating obstacle through the Tinder model: the location-based anonymous social app, Wang suggests, offers a more convenient, less embarrassing way for young Chinese to start a conversation. The three-year-old app has about 6-7 million daily active users and has matched over 3-4 billion pairs of users, Wang says.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.