Beijing’s culture regulator issued an urgent notice on Monday that requires video streaming sites to self-censor all kid-targeted videos such as animations and cosplay dramas in a bid to wipe out inappropriate contents, Tencent Tech has reported.

In addition, the regulator also put a ban on the development and production of relevant games and derivatives contents. Any game including kid-unfriendly contents would be suspended immediately.

Children are falling easy prey of online inappropriate contents. Putting Frozen’s Elsa in their video, for example, to get it recognized as featuring that friendly critter, then having Elsa pregnant, having an injection or even sex. There’s also tutorials which teach kids to make fake poop with plasticine and glue.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.