Starting from today (October 8), Chinese users will be able to order from McCafé online through the company’s “iMcCafé Delivery” WeChat mini program, as well as Ele.me and Meituan apps. The services are currently only available in Shanghai, but the company plans to expand to more cities in the future.
McDonald’s has specially designed a new type of patented lid to avoid spilled beverages during delivery. A professional delivery team will guarantee the order could be finished within 28 minutes, according to the company, two minutes shorter than the 30-minutes delivery of its major rivals Luckin Coffee and Starbucks.
The combined force of China’s warming coffee market and the boom of the “new retail” trend have given rise to the country’s online coffee delivery market. Luckin Coffee marketed meteoric boom since the beginning of this year by leveraging popular market acquisition tactics from China’s internet companies.
For example, the Chinese firm offers large-scale subsidies to attract its first group of users.McCafé is adopting a similar approach for its online launch. Users will get a free drink upon first payment and more coupons will be offered when sharing promotions through social networking platforms.