Chinese e-commerce giant Alibaba inked an agreement with the government of Belgium to promote cross-border trade and confirmed plans to establish a smart logistics hub in the Belgian city of Liege.

The aim of the agreement is to enhance overall logistics efficiency for small to medium enterprises in the region and aid them in becoming more competitive amid a surge in global e-commerce.

In a statement, Alibaba CEO, Daniel Zhang, said the deal would open up “huge potential” for European companies to reap the benefits of cross-border trade, particularly in China where there’s high demand for European goods.

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Chris Udemans

Christopher Udemans is a Shanghai-based data and graphics reporter. He covers Chinese artificial intelligence, mobility, and cybersecurity. You can contact him at chrisudemans [at] technode [dot] com.