Briefing: NetEase to cease live-streaming operation

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NetEase to Shutter Livestreaming Operation – Caixin Global

What happened: NetEase-backed live-streaming app Bohe (“mint” in English) will cease operations on December 31 after running for a year and a half. From tomorrow (December 6), Bohe will suspend registration for new users and livestreamers, and cease short and live video services. NetEase CC, the company’s live-streaming platform for gaming and entertainment, is operating normally.

Why it’s important: Live-streaming businesses have run into trouble recently. As fierce competition continues, only a few, including Huya and Douyu, survive. Tightening regulation is putting pressure on platform operators. In response to increased oversight, these companies will have to restructure businesses to focus on core projects that can bring a steady stream of revenues. In this case, NetEase has been adjusting its business structure, and the company now has a portfolio of significant revenues generators consisting of online games, e-commerce, and advertising services.