ๆบ็จ้ข่ฎก2019ๅนดๅฐๆๆพ1ไบฟๅ ๆป้ช่กฅ่ดด โ Jiemian
What happened: Ctrip, Chinaโs leading travel information platform, will offer subsidies of up to RMB 100 million ($14.5 million) to encourage skiing-related activities. The move is part of the companyโs โ300-million-user skiing projectโ, in line with Beijingโs winter sports initiative ahead of the 2022 Olympic Winter Games. The company predicts that by the end of 2019, two million users will have registered for skiing activities and it will have more than 700 skiing venue partners.
Why itโs important: As Chinaโs economic growth slows and competition remains fierce, lifestyle platforms prepare for new cash-burning turf wars. However, in a business ecosystem where subsidies are too common and easy to obtain, consumers may not be loyal to one brand, as there will always be other bargain deals waiting for them. Ctripโs massive investment in encouraging winter sports may see short-term results, but it takes time to see if itโs sustainable in the long term.
