Chinese e-commerce giant JD.com announced on Thursday that it will sell its luxury business Toplife to London-based Farfetch Limited for an undisclosed sum.

Toplife will merge with Farfetch’s existing China business, according a company announcement. Access to Farfetch will be added to the JD.com app’s main page as part of the deal.

An “important step” for its development in the sector, the “win-win collaboration” should offer more than 3000 brands to 300 million active users on the Chinese e-commerce platform, said Jon Liao, JD.com’s Chief Strategy Officer.

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen