Rules for Weibo KOLs shed light on Alibaba-Tencent tensions

ParkLU, a digital advertising platform that connects China’s internet…


Fashion influencers in China: A new force for retail

Editor's note: This article by Dannie Li first appeared on China Tech Insights,…


Reyin uses KOLs to monetize their concert lifestyle business

China's media and entertainment sector will see a compound annual growth rate…


Report says 71% of China's self-media accounts make less than national average wage

Editor's note: A version of this post first appeared on WalktheChat's website.…


[Podcast] China Business Cast 53: Marketing With KOLs in China with Kim Leitzes from ParkLU

Editor's note: A version of this originally appeared on the China Business…


Three Things Brands Need To Know About KOLs: ParkLU

In China, key opinion leaders or KOLs are often seen as a silver bullet for…