Baidu Tieba, the largest Chinese communication platform operated by Baidu, celebrated the 10th anniversary yesterday. As an online community closely bonded with Baidu’s mainstay searching business, Baidu Tieba experienced the most glorious days of BBS in China. The ten-year milestone may evoke some nostalgic and mournful feelings in the avid advocates of BBS, since several once ruling BBS platforms like Tianya and Mop witnessed severe user churn in face of the mobile era.

However, Baidu’s founder Robin Li impressed us again by releasing several stellar figures for Baidu Tieba, a service launched on Dec 3, 2003. Baidu Tieba currently registered nearly 1 billion users and 200 million monthly active users, with over 8.1 million bars (someplace on the internet like a forum providing place for users to do interactive social network site activities), mostly created by fans, which cover popular stars, films, comics or books. The site records nearly 60 million posts per day and a daily average page view of around 2 million times (source in Chinese).

The website enables users to search or create a bar by typing a keyword, bringing strangers who share same interests together to communicate and help each other expediently.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.