Searching giant Baidu and leading online retailer JD signed a strategic agreement today to jointly launch an innovative hardware open platform (source in Chinese).

Under the agreement, the two parties will capitalize on the incubating and promoting resources of each other. Projects that joined the program will be supported in terms of technologies, products, marketing channels, data, etc.

All the smart devices incubated by the platform will use the logo of Baidu Inside and JD+, according to the report. Moreover, Baidu also planned to launch an official website for Baidu Inside brand to showcase products and provide marketing supports.

Baidu has released a series of gadgets to tap hardware industry, including electronics under Xiaodu brand and health wearable brand Dulife. JD is a popular e-commerce sales channel for smart hardware, like Hiwifi and  STB developed by Skyworth and iQiyi.

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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