Searching giant Baidu and leading online retailer JD signed a strategic agreement today to jointly launch an innovative hardware open platform (source in Chinese).

Under the agreement, the two parties will capitalize on the incubating and promoting resources of each other. Projects that joined the program will be supported in terms of technologies, products, marketing channels, data, etc.

All the smart devices incubated by the platform will use the logo of Baidu Inside and JD+, according to the report. Moreover, Baidu also planned to launch an official website for Baidu Inside brand to showcase products and provide marketing supports.

Baidu has released a series of gadgets to tap hardware industry, including electronics under Xiaodu brand and health wearable brand Dulife. JD is a popular e-commerce sales channel for smart hardware, like Hiwifi and  STB developed by Skyworth and iQiyi.

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at

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