Would Chinese Smartphone Maker OONE Stand a Chance in Domestic Hi-end Market with its Flagship Product OONE Oneair?

With the boom of Chinese smartphone market and increase of market shares in low-end market, several domestic phone makers like ZTE, Lenovo and Huawei made forays into the more lucrative high-end smartphone arena, which has been occupied by foreign brands like Apple and Samsung. Shanghai-based smartphone maker OONE recently released a 3,299 yuan (around $530) flagship product OONE Oneair to continue this endeavor.

Enabled by Android 4.2.2-based custom UI, the smartphone features 5-inch display with a 720×1280 pixel resolution, 2GB RAM and 8-megapixel front and rear camera. The product is a 5.67mm ultrathin smartphone with a weight of 99g and an extremely slime design. It is available in three colors of blue, ivory white and champagne gold.

Although the company did not disclose the hardware specs of OONE Oneair, it is reported that it will be powered by MT6592 octa-core processor clocked at 2.0GHZ.

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