Chinese Fitbit-like Health-tracking Device Maker PICOOC Has Raises $21M from Tencent, JD and Gobi

PICOOC, the Beijing, China-based health-tracking device maker, has finished its Series B round of funding that raised US$21 million led by existing investor Gobi Partners and joined by Tencent and JD.com.

The company’s flagship product is Latin, a Fitbit Aria-like smart scale. The team was developing a couple of more products when I visited it last September. Now

The scale is sold for RMB449 ($72) on JD.com and has joined JD+, the smart hardware incubation programran by the leading Chinese online retailer.

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