Following all the rages for anonymity and secrecy led by Secret and Whisper, Chinese clones of these hit secret-sharing apps mushroomed this year. In the past month, around eight apps of this genre surfaced in China, pushing the total number of such apps to more than twenty. It is no surprise to see the popularity of anonymous apps in China, considering the success and buzz around its foreign predecessors . Let’s take a look at the leading ones in Chinese market.

Mimi, which means “secret” in Chinese, is released in March this year. As one of the first Chinese clones of Secret, it became an instant hit weeks after its launch. However, Mimi disappeared from its virtual shelves barely a month after hitting the top spot at Apple app store, due to concerns for piracy (Mimi is a near-perfect clone of Secret in interface and icon styles) and spread of unhealthy contents. Shenzhen Wumii Technology Limited, the developer of Mimi, then rebranded their product as Wumii (no secrets in Chinese) in May after making some improvements on the product. With all the buzz, Chinese app developers started to notice the business potentials of anonymous apps.

Xiaosheng–Copying the clutter of Whisper, Xiaosheng allows users to scroll right or left to view the secrets published and add picture backgrounds to the secrets. You can sort the secrets of other users by the latest, most popular, or their location.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.