China’s hit messaging app WeChat, which now claimed 600 MAUs, has rolled out a self-serve advertising system for its ‘Moments’, allowing clients to apply for distributing ads in a content sharing timeline similar to Facebook’s News Feed.

The company started to test this feature in January this year, but the whole process is managed by WeChat staff and no self-service system was in place back then.

Distributing advertisers on this platform has five steps, including e-mail communication, preparing ad contents, approval, execution and result tracking, as shown in the official website. Advertisers have to fill in an application form to specify their brand positioning, budget, promotion time, among others. These details will determine the final advertising content and pricing. WeChat will also track the marketing analytics and offer relevant data after the ads go live.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.