Animated films in China are breaking the box office and Tencent-Alibaba-backed film studio Huayi Brothers Media Corp. is taking a bite of the action.

The Chinese company said on  Monday that they will launch their own animation untit, headed by Hollywood veteran Joe Aguilar as chief executive. Mr Aguilar was formerly a producer at DreamWorks Animation as well as Twentieth Century Fox.

In a statement to the Shenzhen stock exchange Huayi Brothers also announced that Markus Manninen will be the art director for the new company. Mr. Manninen worked on visual effects for the Kungfu Panda 3 movie, which grossed a record $146 million, the highest amount for any animated film in China.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com