Chinese parents are early adopters when it comes to outfitting their kids with the latest tech apparel, and Xiaomi is capitalizing on the market with a smartwatch designed specifically for children.

The Mi Bunny allows parents to set up a ‘safe zone’, issuing an alert when children wander too far. It is also enabled with location sharing capabilities, complete with Wi-Fi and GPS. The band has its own pre-installed SIM, allowing children to make and receive calls on the device. The smart device weighs 37g, and like all Xiaomi products, comes with a budget price tag at 299 RMB (US$46).

While the device is by no means revolutionary, a low price point will likely boost the band into the homes of concerned parents. The 99 RMB ($15.30 USD) Mi Band, Xiaomi’s debut wearable fitness band, recorded 18.5 million shipments as of March this year, despite having a relatively low range of functions compared to their competitors.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.