Meet the makers driving Taobao’s e-commerce dominance

Alibaba is holding its second Taobao Maker Festival to celebrate the maker spirit of the young entrepreneurs on the Taobao Marketplace. The event, running from July 8-12, showcased 108 merchants who run their businesses on Taobao.

“14 years ago, when we started Taobao, everybody could run their own store. China is the factory of the world, with no shortage of good quality products. We started to notice the growing trend of the dominant consumers: the post-90 generation,” Chris Tung, Chief Marketing Officer of Alibaba Group said at the press conference at the festival.

Chinese millenials—dubbed “post-90s” or “post-80s” to denote their decade of birth—now make up more than half of Taobao users.

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