Alibaba is holding its second Taobao Maker Festival to celebrate the maker spirit of the young entrepreneurs on the Taobao Marketplace. The event, running from July 8-12, showcased 108 merchants who run their businesses on Taobao.

“14 years ago, when we started Taobao, everybody could run their own store. China is the factory of the world, with no shortage of good quality products. We started to notice the growing trend of the dominant consumers: the post-90 generation,” Chris Tung, Chief Marketing Officer of Alibaba Group said at the press conference at the festival.

Chinese millenials—dubbed “post-90s” or “post-80s” to denote their decade of birth—now make up more than half of Taobao users.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com