Social e-commerce platform Sibu Group has secured a RMB 50 million ($7 million) B round from China Growth Capital.

The fund will be used to boost the R&D and marketing of its mini program project dubbed 77 Seconds (77秒), a service that allows small cosmetic retailers to create mini programs for their WeChat micro stores.

“Sibu now has three home-grown traffic platforms, New Weishang (新微商), V Store (V商城) and 77 Seconds to cover online and offline marketing channels. We provide a whole set of customized services to entrepreneurs in terms of capital support, mentorship and technology,” said Wu Zhaoguo, chairman of Sibu.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.