Douyin has become the world most downloaded non-game app in the iOS App Store, according to market research company SensorTower. The short video app has been downloaded 45.8 million times from the App Store during the first three months of 2018 exceeding Facebook, Instagram, and YouTube. However, Facebook is still in the lead for overall (iOS and Android) and non-game app downloads.

The popular music app belongs to Beijing-based ByteDance, the company behind China’s news aggregation platform Jinri Toutiao. Along with Kuaishou, Douyin is among the frontrunners in China’s crowded short video streaming industry. The app came under global attention recently after banning popular cartoon character Peppa Pig for being too subversive.

Bytedance is also the company behind the international short video and social app Tik Tok and it also operates Tik Tok’s rival Music.ly which it bought in November 2017.

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.